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You don't have
a marketing problem.
You have
a committee problem.

Most healthcare GTM stalls trace back to the influence of a stakeholder your marketing rarely speaks to: IT security, Procurement, Legal, Finance. Our services close those gaps in the order they cost you deals.

Four starting points, depending on where you are, all with one goal in mind: 
A brand the full Buying Committee chooses without friction.

Where you are in your growth decides where we start. 

Entering the U.S. market: Start with Brand Foundation. Your technology translated, your positioning defensible to a Buying Committee that doesn't know you yet.

Launching: Start with Brand Expression. An identity that breaks through Clinical Monotony on day one.

Repositioning: Start with Advisory & Embedded Strategy. Senior judgment in the room while you move.

Raising: Start with a nunNEO.prob3 Brand Diagnostic. The blind spots named before an investor names them for you.

Strategy.
Storytelling.
System Design.

Brand
Foundation.

Positioning and messaging that survive Legal, IT, Procurement and Finance. We find the version of your story that every stakeholder can say yes to, and the proof that lets them.

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  • Brand Clarity Audit

  • Positioning & Messaging

  • Competitive Differentiation

  • Audience & Buying Committee Mapping

Your Outcome: A Defensible Strategy that survives the room.

Brand
Expression.

Verbal and visual identity that breaks Clinical Monotony. The look, the language and the system that make you recognized before you are read.

​

  • Visual Identity & Design Systems

  • Verbal Identity & Voice

  • Naming & Architecture

  • Brand Guidelines

Your Outcome: You stop looking like every other health brand.

Advisory & Embedded Strategy.

Senior judgment inside your leadership conversations. Not a brief handed down - a strategist who owns the call and carries the outcome with you.

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  • Go-to-Market Strategy

  • Market Entry (U.S. and Europe)

  • Launch Leadership

  • Sales Enablement

Your Outcome: Senior judgment in the room when it counts.

AI-Driven
Marketing Systems.

nunNEO, our diagnostic intelligence stack, exposes the brand and GTM gaps costing you deals across the Hidden Buying Committee, then turns the findings into work your team can run.

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  • nunNEO Brand Probe

  • nunNEO GTM Probe

  • Brand Forge / GTM Forge

  • Ongoing brand intelligence

Your Outcome: Findings in days, not a six-figure quarter.

The STR3 engagement arc.

Every engagement follows the same arc, whether it runs three weeks or three quarters: Probe to diagnose the gaps, Frame to build a Defensible Strategy, Forge to convert it into positioning, naming, messaging and enablement.

A three-step engagement arc on a navy field: 01 Probe, diagnose the gaps the team can't see; 02 Frame, build a defensible strategy; 03 Forge, convert it into positioning and enablement.

What does an engagement cost? 

Engagements are scoped to the decision in front of you, and they begin at $30,000. The right question is not the price of the strategy, it is the cost of the stalled launch it prevents.

What is the difference between
a fractional CMO and an agency?

An agency executes briefs. A fractional CMO owns the strategy behind them, embedded inside your leadership conversations and carries accountability for the outcome. STR3. embeds at that level, so the senior person who scopes the work is the one doing it.

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