# STR3

> STR3 is a founder-led brand and go-to-market strategy studio for healthcare, MedTech and oral health SaaS companies. Based in Boston, MA, serving the United States and Europe. STR3 is the trading brand of Sweep & Co LLC. It operates in two houses: STR3.AGENCY, the brand and go-to-market consulting practice, and STR3.AI, home of nunNEO, its brand intelligence engine. STR3 helps healthcare brands get chosen by the full buying committee, not just the economic buyer. Deals stall because hidden stakeholders, legal, IT and security, procurement, finance and the clinical lead, are never reached. STR3 builds brands that answer all of them. Founder Philipp Striebe brings 20 years inside healthcare and MedTech, including senior marketing and commercial leadership at Straumann Group, Formlabs and Carestream Dental.

## Core concepts

- **Buyability**: how readily a buying committee can say yes to a brand. Clarity, proof and trust compounding into purchase confidence. The framework originated with the LinkedIn B2B Institute and Bain. STR3 applies it to healthcare.
- **Hidden Buying Committee**: the stakeholders who quietly judge every healthcare deal but are rarely sold to. Legal, regulatory and quality, IT and security, procurement, finance and the clinical or domain evaluator. Committees now average 8 to 13 people.
- **Clinical Monotony**: the sameness that takes over healthcare categories when every brand leans on the same claims and the same visual language.
- **Defensible Strategy**: positioning that survives scrutiny from legal, IT, procurement and finance.

## Start here

- [Home](https://www.str3.com/): healthcare brand strategy that gets you chosen
- [The Hidden Buying Committee](https://www.str3.com/hidden-buyers): who really decides in healthcare B2B, and why deals stall without them
- [Why STR3](https://www.str3.com/why-us): healthcare and MedTech only, and what that focus changes
- [Healthcare branding FAQ](https://www.str3.com/faq): direct answers on positioning, buying committees and go-to-market

## Services

- [Services overview](https://www.str3.com/services): brand and go-to-market work for healthcare companies
- [U.S. market entry](https://www.str3.com/us-market-entry): for European healthcare and MedTech companies entering the United States, where the buying committee judges credibility differently
- [Contact](https://www.str3.com/contact): start a conversation

## nunNEO, brand intelligence

- [nunNEO overview](https://www.str3.com/nunneo): the brand intelligence engine behind STR3.AI
- [The probes](https://www.str3.com/nunneo-probe): Brand Probe and GTM Probe explained
- [Brand Probe](https://www.str3.com/brand-probe): diagnostic read of brand position, differentiation and cultural resonance
- [GTM Probe](https://www.str3.com/gtm-probe): diagnostic read of go-to-market readiness across six dimensions
- [nunNEO.forg3](https://www.str3.com/nunneo-forge): brand intelligence as infrastructure

## Case studies

Selected prior leadership work. Client names and proprietary details sanitized.

- [Case studies overview](https://www.str3.com/case-studies)
- [MedTech brand architecture](https://www.str3.com/medtech-brand-architecture): premium and value tiers in a global dental implant portfolio without eroding brand equity
- [Dental SaaS positioning](https://www.str3.com/dental-saas-positioning): specialty-specific messaging that shortened sales cycles
- [Medical 3D printing repositioning](https://www.str3.com/medical-3d-printing-repositioning): global brand repositioning and specialty-specific go-to-market

## Articles

- [Signal over Noise](https://www.str3.com/resources): healthcare branding insight
- [Hidden Buying Committee: why healthcare B2B deals stall](https://www.str3.com/post/hidden-buying-committee)
- [Healthcare branding ROI: the Buyability revolution](https://www.str3.com/post/beyond-the-obvious-how-buyability-transforms-healthcare-branding-into-measurable-roi)
- [U.S. healthcare market entry strategy](https://www.str3.com/post/us-healthcare-market-entry-strategy)
- [Healthcare brand intelligence: closing the custom AI gap](https://www.str3.com/post/custom-ai-healthcare-brand-intelligence-gap)
- [Branding beats specs: why healthcare buyers choose trust](https://www.str3.com/post/branding-beats-specs-why-healthcare-buyers-choose-trust-not-torque)
- [Branding psychology in healthcare](https://www.str3.com/post/branding-psychology-in-healthcare-why-it-hits-different)
- [Sweep & Co is now STR3](https://www.str3.com/post/healthcare-rebranding-str3): the rebrand, and what changed

## About

- [About Philipp Striebe](https://www.str3.com/about): founder, 20 years in healthcare and MedTech

## Company

STR3 is the trading brand of Sweep & Co LLC, a Massachusetts company. Contact: hello@str3.com. Privacy and legal: privacy@str3.com.

- [Privacy policy](https://www.str3.com/privacy-policy)
- [Terms](https://www.str3.com/terms)
- [Accessibility](https://www.str3.com/accessibility)


## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- [**Site MCP Endpoint**](https://www.str3.com/_api/mcp)
- [**Wix MCP Docs**](https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp)

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- **searchTerm** - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- **searchTerm** - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- **visitorToken** - Visitor access token. Use GenerateVisitorToken first if not available.
- **url** - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- **method** -  HTTP method to use for the API call.
- **body** -  Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- **articleUrl** -  URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- **articleUrl** - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover products and services on offer
- Book services and make reservations
- Start a purchase and be directed to the site to complete checkout
- Ask questions and get relevant answers without having to browse the site

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification